Weddings can be a pivotal point for anyone’s life – they ought to make it memorable. The expectations are high, and there’s a very little scope of mistakes. For wedding planners, arranging weddings can be quite challenging.
During the arrangement, you’ll have to concentrate on a plethora of things. These include the bridal arrangements, preparation of venue, catering, decorations, music and a lot more! You will also have to have a keen eyesight for details.
If you’re new to this industry, you’re bound to make a few mistakes. You may be overwhelmed with the massive workloads, and you may find the work very challenging.
This is true for most new wedding planners after they’ve graduated from a wedding planning academy or have sought for wedding planning courses online.
Already afraid of the task? Don’t worry; we’re going to shed some light into some of the common mistakes that new wedding planners do and how you can avoid these mistakes!
Without further ado, let’s get straight into the mistakes you need to avoid as a wedding planner.
1. Not Creating A Business Plan
Business plans are an integral part of any business, and it helps to solidify an entrepreneur’s grasp on the business. It helps to remind the entrepreneur of all the goals and strategies while organizing the business into a single canvas.
For the most part, most wedding planners do not have a proper business plan ready. This poses an array of problems – you don’t have a clear view of the business and what the strategies are, and you don’t have a clear product offering.
Every wedding planner needs to have their own business plan and should ask the following questions.
- What kind of services will I offer?
- How much will I charge for each component?
- Where will I be located? Which locality will I focus upon?
- Am I certified? What should I do to become certified?
- What’ll be my core focus?
- How will I perform my marketing?
- Will I take it as a full-time business or just a side business?
Undoubtedly, Asking these fundamental questions will help you to thrive in your business in the near future.
2. Considering It As A Side Business
While you may manage the wedding business alongside with your full-time job, you should never consider the wedding planning business as your side business.
It can be your side gig, but this should be your prime focus when you’ve taken the responsibility of a wedding event. There’s no scope of running away from your responsibilities, and you should give your best efforts while managing your full-time job.
This might be hard, but organizing excellent events will help you grow your portfolio to turn you into a prominent wedding planner.
3. Failing To Come Up With A Proper Supply Chain
Supply chains are crucial for any wedding event – you will need to manage everything from lighting to the flowers, catering and even the furniture. These might seem highly overwhelming if you don’t create an efficient supply chain.
Many top wedding planning programs depend on such supply chain; it’s truly something that you should focus on!
4. Inability To Differentiate
The single most thing that can help you in your wedding planning career is uniqueness and creativity. You must always know that there are many other wedding planners just around the block, and you should offer something special so that you’re the go-to wedding planner in your area.
You can try to use your creativity to bring about a unique aspect of the event; it can be colors, events and/or the way you arrange the event.
You can also differentiate yourself in the pricing. You may offer the same services at a lower price. To do this, you will have to create an efficient supply chain and try to cut down extra costs.
5. Inability To Understand Client’s Complete Requirements
Understanding the client’s requirements is the key if you’re to organize a successful event. However, many amateur wedding planners fail to understand client’s complete requirements. This can be due to many reasons. In fact, the common reason for not completely understanding the client’s requirement is the lack of communication and networking skills for most wedding planners.
To avoid this mistake, wedding planners should take time going through all of the expectations of the client, how he/she would love the event to be, and any additional detailing that may be needed.
Conclusion
Organizing a wedding can be very difficult. As a wedding planner, you will have to concentrate upon a plethora of things including bridal arrangements, preparation of venue, catering, decorations, music and a lot more! You will also have to have a keen eyesight for details.
This can be very difficult to overcome, but with intent and inspiration, you will be able to avoid some of the common mistakes to avoid as a wedding planner.
You should be well aware of creating a business plan, giving your full focus and effort whenever you close a deal, try to establish an efficient supply chain, try to differentiate yourself and understand what your client actually wants.
Ensuring the above will help you thrive in your wedding planning career, and will also help you avoid any mistakes that most other wedding planners make.
If you’re interested in becoming a wedding planner or in sharpening your skills of wedding planning, you can check out our wedding planning classes and wedding planning courses Toronto. We’re a professional wedding planning academy, and we have helped hundreds of highly talented people to pursue their career as a prominent wedding planner.
Also, you might want to know what skills you must possess to become a prominent wedding planner. We hope that these will help you prospect in your career.
