Program #05 – Floral Design Mentorship Program

This program consists of two semesters of around 10 classes each, and is meant not only to teach you the techniques of floral design, but also to learn the proper care and handling of flowers, and the wholesaling/retail aspects of this business. In addition, there will be a focus on the role of floral design in weddings and events, and will give you insight on how to build your own portfolio.

1. Orientation at Floral Shop and Introduction to Beginners Floral Kit
Tools used in retail and special events, containers, supplies and vases required to get started

2. Floral Education (Floral Shop)
Different Types of Flowers
What’s in season, when
Locally grown flowers vs Non-local
colour variations, variety types,
greenery varieties and which work best for certain projects and designs

3. Proper Care and Handling of Flowers (Floral Shop)
How to receive different flowers
How to hydrate
how to make shelf life last
how to revive drooping flowers

4. Design Theory (Floral Shop)
Design techniques – Basing, focal area, grouping, clustering, framing and parallelism, colour harmony (ombre effect) and new experimental design styles
Design forms – symmetrical, triangle, circular, asymmetrical triangle, horizontal vertical, oval, fan shape, European designs, hand-tied bouquets, wedding trends for the season
Colour techniques – colour blocking, tinting, spraying flowers (when and when not to) adding colour with non-floral accents

5. Sitting in on a new client meeting (Trade Sensation Studio)
How to meet new clients and conduct a client consultation / terminology and presentation

6. Sitting in on a Decor/Floral Client Trial (Trade Sensation Studio)
How to conduct a Floral Trial meeting and how to deal with client’s feedback on floral design created

7. Retail Floral (Floral Shop)
Learn how to deal with the needs of a client on a person to person basis
Features and Benefits – method of selling will be explored
The art of product presentation / Retail Merchandising

8. Wedding Floral (Floral Shop)
Wedding order procedures (how to calculate ordering quantities)
Profit Margins and Wholesale pricing
How to properly quote a wedding based on market pricing and whole sale pricing and labour

9. Attending a final Floral Client meeting – Trade Sensation Studio – 1.5 months prior to wedding
Getting final guest count and table numbers
Confirming all floral details
Confirming delivery details

10. Wedding Floral Prep – Class 1 – (Floral Shop) 3 Events minimum requirement
Wiring and Taping Techniques
Finishing Techniques
Preparing a Bride’s Bouquet, Bridesmaid, Flower Girl
Preparing Boutonnieres and wrist and pin corsages
Preparing Ceremony florals and Centerpiece Florals
Preparing Head Table Arrangements
Preparing Floral Ring Pillows and Cake Toppers
How to follow up on quotes sent out
How to schedule deliveries and plan logistics for deliveries and for event set up

11. Wedding Event Set up (3 Events minimum requirement)
Set up of a Ceremony
Set up of a Reception

12. Creative Floral Design Class (Floral Shop)
Discuss different types of creative floral
Discuss the current creative floral trends specific to weddings
Which flowers are best used to achieve certain designs?
Students to produce their final bridal bouquet style in class based on current trends

13. Ethnic Weddings (Floral Shop)
Introduction to the various floral nuances in certain cultures (Indian, Asian etc)

14. Final Exam

Upon completion of the Floral Design Mentorship Program, you will receive the following:

1. Hands on experience and gaining confidence from being in the Mentorship Program and being immersed in the industry.
2. Wedding Planning Certificate of Achievement
3. TSWA Distinction – Seal to put on your website, Resume, or Linked In profile to tell clients or businesses that you have gained experience through TSWA.
   
4. Enrollment into TSWA Alumni Network for 2 years with the ability to Network with other students and businesses, post jobs, apply for jobs posted, get freelance opportunities,  get advice from other graduates or business owners as well as the Trade Sensation Team of Instructors.
5. Personal Letter of Reference from your Mentors at TSWA
   
   All graduates over 80% on the exam, automatic entrance into the Trade Sensation Events & Co, Freelance Wedding Planning Team & Vendor Partners.
6. Honourable Mention on our Website under  Class of TSWA, where all our students who graduated with Distinction will be listed.

Floral Design Kit

Recommended Floral Kits to get started:
(More information coming soon)

• Standard Kit – $250
• Deluxe Kit – $350

Floral Academy
8238 Yonge street,
Thornhill, ON
L4J 1W6