Wedding planning can be an exhilarating field. The romance, wedding vibe and the passion in the wedding environment is something too capturing; this is why many people choose to become wedding planners.

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Once they’ve started their career as a wedding planner, most people find it difficult to advance through it. They realize that the wedding is not all about parties and fancy dresser, but it is a lot more than that. The stress at work is real. The constant hustling, managing resources and organizing the events are more strenuous and chaotic!

This pulls back many amateur wedding planners. However, you surely can advance in your career to a point where you’re the leading role in managing other people who’re working under you. In this article, we’re going through the things that you must do to become a prominent wedding planner and advance into your wedding planning career!

1. Building Upon Networks

Realizing that you need strong networking capabilities is a key indicator that you’re slowly getting better at wedding planning. Networking is key to this sector of work; you need to continually invest your time and efforts into building a meaningful relationship with your clients, vendors, managers and everyone you work with.

The network you build can be a stepping stone for you later on your career – it’s something that you should start working on today if you haven’t already!

It’s also useful to know that the more you network, the more comfortable you become at talking to people. Top networkers suggest that you start the conversation with something that interests your listener, and work your way through to get the exact result you want (maybe just relationships, perhaps?).

2. Marketing, Marketing, Marketing!

One of the top reasons why most businesses fail is due to ineffective marketing. At TSWA, we’ve seen many potential wedding planners disappear due to very little or no marketing.

If wedding planning is something you’re interested in for the long run, it’s recommended that you start marketing for your business from today. Try networking with the people around you, know their personalities and understand how you can appeal to them.

Also, try to experiment with different marketing strategies. It’s recommended that you choose a strategy that has a low cost but can yield high return-on-investment. For this, you can use word-of-mouth (growth hacking) by providing outstanding service that exceeds their expectations!

You can also try social media marketing, content marketing and other types of digital and traditional marketing strategies that fit with your audience.

3. Taking Up The Smallest of Jobs

On your step forward into your wedding planning career, you will be given all sorts of offers that you might have to reject. However, it’s advisable that you try taking up the smallest of jobs. Sometimes the financial benefits should not be portrayed; the end results can be more valuable than the money you get!

In fact, most famous wedding planners have come up from very small and sketchy events that they organized. It’s the networking they’ve build and experience they’ve gathered that truly counts. Try taking such small contracts whenever you have free time and give them your best service; you never know what you come up with!

4. Legalizing The Business

As you advance in your wedding planning career, it’s recommended that you legalize your business. This is an important thing if you’re to avoid any unwanted situations. If you already have a license and other legal procedures completed, you don’t have to worry. However, if you don’t have completed legalizing your business, it’s high time you get it done before you step into the next phase in your business.

5. Keeping Realistic Financial Goals

Setting goals can help you identify your current position and help you to plan for the future. Supposedly, it’s crucial for you to rectify your goals and clarify your objectives to cruise through your wedding planning career. Most prominent wedding planners use the SMART Goal Setting Theory to keep realistic financial and operational goals and set out a deadline. In this way, they can always have a meaningful career while they advance through their career as a wedding planner.

6. Always Be Ahead Of Time

There’s A LOT of work that goes into organizing a wedding, and you know that pretty well. As a wedding planner, you will have to complete a lot of tasks. These may seem overwhelming at first. However, if you set up a system and are ahead of your time, you can go about this.

Being ahead of time means to complete as many tasks before the main event as possible. Most wedding planners finalize the vendors, catering and more than half of the work months before the actual event. This enables them to be a lot more relaxed during the main event, reducing the chances of errors.

As you advance in your career as a wedding planner, you will get to understand the importance of completing most tasks ahead of the time. This truly relieves stress and enables you to focus on delivering exceptional service to your clients.

7. Getting Yourself Educated

In the fast-moving world of ours, it’s very important that you update yourself with the rest of the world. The realm of knowledge is endless, and there are vast resources that can genuinely make a significant difference. Join a wedding planning academy or a wedding planning school and get certified! There are people who question the significance of wedding planner certification; you will get to understand how informative the wedding planner classes are once you actually attend them!

Also, it’s important that you actively look out for seminars, events, and classes regarding wedding planning. Try to work with top-level wedding planners and understand how they work. Or, just try to get an internship into a wedding planning company or a 5-star restaurant to see how they handle event management.

There’s a lot you can do; you just need to actively look for opportunities!

Conclusion

There are a lot of aspects that go into wedding planning. The whole plethora of work, the energy in the event and the romance in the wind if what motivates wedding planners like you to keep on the steady route of wedding planning. However, if you’re to excel in this career of yours, there are certain things that you must accomplish.

In this article, we’ve gone through some of the basic things every wedding planner should consider. As a wedding planner, you should start building up networks, perform explicit marketing, be open to smallest of jobs, legalize the business, setting realistic financial goals, being always ahead of time and getting yourself educated.

Also, if you’re considering to excel in your career into the realm of wedding planning, you can check out our blogs to get more insightful content!